Marc D. McPeak

Marc D. McPeak brings more than two decades of legal and executive leadership experience to his representation of businesses, owners, executives and other key decision-makers. His background includes serving as a General Counsel, Chief Operating Officer, senior in-house attorney, BigLaw shareholder and commercial litigator. This breadth of experience allows Marc to evaluate legal issues from both an attorney’s perspective and the practical perspective of someone who has helped lead organizations through consequential business decisions.

Marc advises clients on commercial transactions, contract negotiation, corporate governance, business acquisitions and sales, commercial real estate matters, employment issues, regulatory compliance, enterprise risk and dispute resolution. He has counseled publicly traded and privately held companies, private equity-backed businesses, founders, boards of directors and executive leadership teams across industries that include healthcare, commercial real estate, retail, powersports, franchising, transportation and financial services.

Having spent a substantial portion of his career working inside the businesses he advised, Marc understands that effective legal counsel involves more than identifying potential risks. He works to understand each client’s operations, objectives and broader commercial environment so that he can provide clear, practical guidance that helps the client move forward confidently. His approach is focused on distinguishing legal risk from business risk, protecting enterprise value and developing solutions that support responsible growth.

Marc’s in-house leadership experience includes serving as General Counsel for organizations operating in private equity, healthcare and commercial real estate. He has advised executive teams and ownership on matters involving mergers and acquisitions, complex commercial agreements, real estate development and financing, corporate governance, employment, regulatory compliance, internal investigations and litigation strategy. He has also managed substantial litigation portfolios and coordinated the work of outside counsel across multiple jurisdictions.

Before transitioning into executive and in-house legal leadership, Marc developed an extensive commercial litigation practice. He began his legal career with Baker Botts LLP and later became a Litigation Shareholder at Greenberg Traurig LLP. During that portion of his career, he represented Fortune 500 companies, financial institutions, healthcare organizations and other sophisticated clients in high-stakes commercial disputes, restrictive covenant matters, shareholder disputes, bankruptcy-related litigation and regulatory matters. His litigation background helps him anticipate potential disputes when structuring transactions and advising clients on important business decisions.

Marc earned his Juris Doctor from Northwestern University School of Law, where he was named to the Dean’s List. He received his Bachelor of Arts in Political Science from American University’s School of Public Affairs, also graduating with Dean’s List recognition. He is admitted to practice in Texas state and federal courts.

Marc’s professional affiliations include the Association of Corporate Counsel, American Bar Association Litigation Section, Bar Association of the Fifth Circuit, State Bar of Texas Litigation Section and Dallas Bar Association.

A Minnesota native, Marc remains an enthusiastic supporter of the Minnesota Vikings and Timberwolves.

PROFESSIONAL EXPERIENCE

RideNow, Inc. (f/k/a RumbleOn, Inc.)

Senior Counsel & Director, Legal Services | Feb 2025 – Oct 2025

Joined RideNow, a leading North American powersports retailer with 55 locations nationwide and over 500 employees, during a period of significant organizational change to serve as a trusted legal and business advisor to the executive leadership. Collaborated directly with management to evaluate litigation, commercial relationships, governance, employment, compliance, insurance, and real estate matters, with the goal of helping the company make informed and sustainable legal and business decisions. Was responsible for identifying opportunities that generated multi-million-dollar savings while strengthening the company's contractual position. Achieved more than $4,000,000 in enterprise savings through calculated, creative lease solutions adopted by executive leadership and the board of directors. Managed approximately 20+ active litigation matters while overseeing the work of multiple outside law firms, improving alignment, efficiency, and consistency across the litigation portfolio. After the company's headquarters moved to Phoenix, chose to remain in Dallas with family rather than relocate.

Elysian Capital, Inc.

General Counsel | Nov 2022 – Nov 2024

Served as General Counsel, working directly with ownership and executive leadership across a diverse private equity platform that included investments in healthcare, restaurants, and commercial real estate acquisitions and dispositions. Legal and executive functions extended beyond managing legal matters; they involved assisting leadership in evaluating opportunities, structuring transactions, strengthening governance, understanding risks, and supporting the ongoing growth of portfolio companies. Developed and refined the ability to provide practical advice that promotes business goals while protecting long-term enterprise value. Worked closely with ownership and senior management to understand both the legal implications and business consequences of key decisions, enabling opportunities to be pursued thoughtfully, deliberately, and responsibly.

Victory Real Estate Group, LLC

General Counsel, COO & Project Manager | Jul 2020 – Oct 2022

As General Counsel, collaborated closely with ownership and executive leadership on real estate development, financing, construction, governance, litigation, human resources, and operations, providing practical legal guidance that supported business activities rather than obstructed them. Recognized for aligning legal strategies with operational decisions, helping leadership assess risk, identify opportunities, and achieve long-term organizational goals. Trusted and relied upon to help the business move forward with confidence while understanding the risks associated with each available course of action.

Renew, LLC

General Counsel | Jun 2018 – Oct 2020

Served as General Counsel and primary legal advisor for a multi-state healthcare organization operating in a heavily regulated environment. Partnered with executive leadership to manage complex regulatory, employment, litigation, governance, and operational issues, all while balancing legal requirements with strategic business goals. Recognized for providing practical, business-oriented guidance that helped leadership distinguish legal risks from business risks, make informed decisions, and support organizational priorities while protecting the business. Also responsible for overseeing the HR department's policy development and addressing various legal and business concerns encountered daily. Learned that effective legal counsel requires understanding the business as thoroughly as the law.

Benes McPeak, PLLC

Founding Partner | Feb 2017 – Jun 2018

Represented businesses and healthcare clients in complex commercial litigation, employment, restrictive covenant, franchise, and construction matters.

The Law Offices of Arthur K. Smith

Of Counsel | Jul 2016 – Feb 2017

Advised major national retail and commercial real estate clients in complex litigation and business disputes, developing practical litigation strategies that supported broader commercial objectives.

Rose Walker LLP / Cunningham Swaim LLP

Of Counsel | Sep 2013 – Nov 2015

Represented clients in complex commercial, bankruptcy, shareholder, healthcare, technology, and defense litigation, strengthening the analytical judgment and strategic advocacy that became the foundation of later executive legal leadership.

Greenberg Traurig LLP

Litigation Shareholder | Sep 2005 – Jul 2013

Represented financial institutions and Fortune 500 clients in complex commercial litigation, mortgage finance, restrictive covenants, healthcare regulation, eDiscovery, and significant pro bono matters. Developed strategic judgment, negotiation skills, executive presence, and a client-centered approach that became the foundation for later General Counsel and executive leadership roles.

Baker Botts LLP

Litigation Associate | Sep 2002 – Sep 2005

Commercial litigation and appellate practice, including successful U.S. Supreme Court certiorari work in pro bono representation.